What pages cannot be missing from a complete real estate website
This is a fact: real estate that doesn’t have a website is losing money. But it’s no use building a webpage anyway. You need to have a complete real estate website as it can be the first point of contact between you and a future client.
In addition to giving your business more credibility, a real estate website attracts more customers. Of course, you should not do without real estate portals or social networks to promote your ads. The ideal is to work on several fronts.
On your own page, you can introduce your contacts, build a closer relationship with a potential customer, tell your story and showcase the services you offer. Thus, the user can advance, on his own, several steps of a negotiation using his website.
Next, check out the pages that can’t be missed on a complete real estate website.
Home: the gateway
When you have a visitor at your house, do you leave the room in a mess? I do not think so. The same reasoning goes for the homepage of your real estate website. When visitors come to your real estate website, they have one purpose: to search for real estate. Well, try to offer it right away.
Illustrating the home with decorated apartments and houses is essential. Try to highlight the most relevant property listings, in addition to leaving visible a menu with links to other pages. This helps the user to locate themselves within your site.
Who we are: tell your story?
In a complete real estate website, you can’t miss the “About Us” page. In it, clarify which services are provided by you and what is the commitment of your real estate agency to its public.
To help you, answer these two questions: what is the role of your real estate company and how does it intend to provide solutions to the client’s problems?
Here, it is also worth telling a little about your trajectory. Tell the challenges you faced and expose the values and mission of real estate. It’s even interesting to bring positive customer testimonials on this page. This helps build credibility for your brand.
Properties for sale and for rent
Of course, this page can’t be missed, right? But take the visitor by the hand and walk the stones through the menu.
To make life easier for the user, create two broad categories: real estate for sale and real estate for rental. Don’t stop there. Then sort the properties by type and condition, such as on-plan, release, and used properties. Do the same with commercial, rural and residential developments.
In rental properties, there must also be a separation, showing which are seasonal, for example. By doing so, you allow the customer not to waste time looking for the ideal property for him within the infinite possibilities on your website.
Contacts: be available to help
Show that you are interested in the visitor’s opinion. Leave a space to receive suggestions and criticisms. A form to capture customer data should be part of this page as well.
Never forget to leave all your means of contact highlighted, such as email, phone, WhatsApp, social media profiles and the real estate’s physical address. It doesn’t stop there. A full-featured real estate website also has a chat system so users can get their questions answered right away.
vile Imo offers complete real estate website templates
As you’ve already seen in this post, the vile Imo platform provides a series of templates for you to build a complete real estate website quickly and intuitively.