Inbound real estate marketing: how to sell using this strategy?
With increasingly demanding clients in the real estate market, it is not enough for the broker to have competence, it is necessary to show it to the world. Within this context, inbound real estate marketing gains momentum.
It is basically about creating content for blogs and social networks in the most varied formats: texts, infographics and videos. By doing this, you gradually build a good online reputation and become a reference in the market. It’s a way to win the trust of customers right away and, down the road, sell more properties.
Next, learn more about inbound real estate marketing and see how this strategy can leverage your career:
After all, what is inbound real estate marketing?
The term, coined in 2000 by HubSpot, refers to “any marketing tactic that is based on gaining people’s interest rather than buying it.” This means, in general terms, that inbound marketing is a strategy to attract contacts who can become consumers through content.
Content that educates and answers questions from potential customers replaces the unbearable advertisements that just wanted to sell, sell and sell. This tactic makes even more sense on the internet, where the user has power: he closes ads immediately and consumes only what he wants.
It is no exaggeration to say that investing in inbound real estate marketing attracts people who are considering buying or renting a property. Before looking for properties that are for sale, they research financing tips, regions that tend to appreciate in the long term, benefits of purchasing a property and so on.
If you create content that answers these questions, you get ahead of the competition. Potential clients see you as a professional who is aware of market movements and start to consider your services when negotiating.
Anyway, inbound real estate marketing must have context, be pleasant, useful and interesting. In addition to delighting potential customers at first, you must be present at every stage of the buying journey. Here, there is a need to have a marketing automation tool so that you do not waste time with too many processes.
The vile Target helps with this issue, in addition to having a feature to create custom fields to register your leads.
Segmenting the target audience
As mentioned above, inbound real estate marketing must include strategies from the beginning of the relationship to the post-sale. So, for those looking for compact apartments, inform the benefits of this type of property. Now, for customers who have already closed a deal with you, it is interesting to send decorating tips.
Putting this strategy together takes time, but everything is easier if you have a real estate CRM. From it, you can follow each client’s negotiation status and know exactly the right time to offer good content.
Produce content in a variety of formats: from texts to infographics and videos. By the way, consider creating a YouTube channel.
In order to reach the greatest number of people, it is essential that you include in your strategy the automatic dissemination of your content on the main social networks. After all, your customers are in them.
If you are a client of the vile Imo platform, this work is very easy and automated. That’s because it has the social integration tool: with a few clicks you can publish your content on the main social networks at once.
analyzing the results
Here, it’s critical that you understand that inbound real estate marketing doesn’t bring results overnight. It is a long-term strategy. Although the results will take a while to show, they will be much more solid and consistent.
In real estate, having the trust of customers is more important than having a series of properties in your portfolio. So be patient and invest in inbound real estate marketing without fear!