home office realty

How to prepare to be a home office realtor

The realtor career is one that welcomes professionals looking for a new space in the market, from the most experienced to the most novice. One of the great attractions of this career is flexibility. By the way, it is even possible to be a home office realtor, if you choose to be a self-employed professional.

In other words, you can carry out real estate marketing tasks from the comfort of your own home. After all, you just need a computer to build and update your real estate website, launch your email marketing campaigns, create and post ads on social networks and real estate portals, among other activities.

Of course, a realtor cannot complete a real estate transaction without leaving the house. First, he needs to go to the streets to capture real estate. Later, it’s time to take those interested in real estate visits.

But being a home office realtor doesn’t make you spend as much time moving from your home to an office and back again. Know how to prepare to work this way.

Growth of the Realtor Profession

Directly or indirectly, the crisis affected (almost) all sectors of the country. With that, there was a drop in the employability index and in the family income. In the opposite direction, the real estate profession has grown, as it allows professionals from all areas.

According to the National Federation of Real Estate Brokers (Funaki), from 2013 to 2017, the number of brokers increased by 23%. It went from 284 thousand to 350 thousand professionals.

How to become a freelance broker

A self-employed broker must be registered with the Regional Council of Realtors (CRECI). He can act as an individual by following the rules of legislation. Thus, it is possible to provide services anywhere.

It just doesn’t have a CNPJ, which gives more security to the client. But that can be made up for with a job well done.

Plan Your Career Being a Home Office Realtor

According to the IBGE, around 30 million Brazilians already work in the home office scheme. And the real estate market is not left out of this trend. But it is worth noting that, like everything else in life, this practice has pros and cons:

Pros: flexibility of schedule, independence and opportunity to create your own routine.
Cons: risk of decreased productivity, loss of focus, lack of structure and smaller property portfolio.

Now, it’s important to know that half of the cons can be resolved as well as the pros strengthened. To do so, you need to set up a suitable space for work and also keep out of sight what might distract you. An environment balanced between comfort and isolation is ideal. Also, being organized and maintaining a work routine makes it a lot easier.

Organize your work environment

Don’t think about working in bed. Choose a workplace that is a structured environment that encourages productivity and is set aside from everyday household. You need a suitable desk to deal with real estate documentation and furniture that helped you with the demands of the negotiations.

Good lighting in the space is essential. In this sense, try to set up your home office near a window, so that you can see the outside world and relax in times of stress.

The problem is, you might want to set up a meeting with a client. There, it is not recommended to take people to your house. The issue can be resolved by renting meeting rooms. You can even arrange the meeting at a place closer to the customer to please them.

Real estate platform increases your productivity

Relying on a real estate platform can be critical for the home office realtor to succeed. The vile Imo tool, for example, allows you to build a real estate website and share your ads across multiple channels. Not to mention that you can store all the information about the captured properties and your clients in a real estate CRM.

Best of all, you can access the platform from any device. So, when you hit the streets for a real estate visit, you can consult property and customer information on the way, directly from your smartphone or tablet.


Leave a Reply

Your email address will not be published. Required fields are marked *