Blockchain Benefits In The Real Estate Sector

Blockchain Benefits In The Real Estate Sector

The Blockchain has come to revolutionize the real estate market, above all, making it more transparent and secure. There is no doubt that blockchain, or chain of blocks, is a buzzword, but, exactly, what are we referring to and why is it positive?

What benefits does the Blockchain bring?

This technology consists of all users having a public record of real estate transactions. That is, before acquiring a property, the buyer has access to the building’s history, such as who its former owner was, how much it was sold for, or at what price it was rented.

Another benefit of the blockchain is that it is a system open to all users. In other words, this technology saves time and money both in lawyers and in registration procedures, because it speeds up the process. It is no longer necessary to go to a notary to know the deed of a property, since all the information will always be available.

Lastly, the system works in a decentralized manner, working on millions of computers at the same time, thus preventing transactions from being hacked. In other words, if hackers attack a computer or a limited network of parts, the entire network does not go down. Technology resists, since its strength lies in that it is not in a single point.

Without forgetting that if by not depending on a third party, for example a bank, your commissions and waiting time also end.

Blockchain commercial use

Until now, private banks, the central banks of each country or platforms such as PayPal acted as intermediaries. But the blockchain is disruptive since it avoids going through these mediators.

The commercial use of the blockchain is on the rise. For example, in 2016 Barclays made the first commercial financial contract using this technology. The startup Everledger uses the open log book technique to check whether a diamond is ethically sourced.

Finally, the Mycelia platform is used to pay musicians directly without going through record companies, while the artists control how their music is used.

Thanks to the fact that in the blockchain, users have an “accounting ledger” for each of the purchases, no third party, such as a bank, the central bank on duty, or a government can modify the registered transactions.

The new real estate transactions on Blockchain

Blockchain networks are already being used in the sale of real estate How to buy a house with blockchain? This is the process:

  • Buyer and seller generate a smart contract or smart contract, to understand each other, a private and secure communication channel, within the public blockchain network.
  • The seller certifies the ownership of the building with a digital document.
  • The buyer identifies himself and deposits the money in a trust account.
  • As soon as the money is deposited and the private identifications of both parties are provided, the system performs the transfer instantly.
  • The entire operation is recorded on the public network, turning the rest of the users into witnesses.

Real estate transactions with Blockchain are fast and are only executed when all the conditions of the contract are met. If the money is not deposited, the payment is not made; that yes, it would be registered that it was not paid.

The only thing necessary is that both parties have digital identities, without having to sign any physical contract, or wait for the bureaucracy. In other words, with the blockchain, the current paper and handwritten signature can be replaced, reducing the time of the entire purchase process.

Types of real estate contracts with Blockchain

This technology is already applied in Real Estate to acquire real estate. For example, India, Ukraine, the Republic of Georgia, or even Sweden already have plans to buy and sell real estate using blockchain technology.

The Swedish case started in 2016 with the union of the national property registry office, Lantmäteriet, with the blockchain company, ChromaWay. In a legal and harmonized framework with the entire European Union would still be needed to implement this technology, the only sure thing is that it is the future.

As you can see, blockchain is a technology that turns commerce into a more transparent and secure transaction, in addition, it has countless applications, not only in real estate contracts.

Has this post interested you? Has it been useful to you? So, go ahead and share this entry. If you have already used a blockchain system, please explain your experience in the comments!

Capturing Real Estate Contacts Online

Digital channels to capture real estate contacts

Customer generation channels have been continually changing and evolving at the same rate as technology.

In the real estate sector, there are still traditional channels to capture leads , although new real estate marketing strategies and digital channels are increasingly the ones that are more successful at the cost per customer level since with less investment, a greater number can be achieved. of contacts.

Search Engine Marketing: Advertising on Google, Bing

It is one of the oldest methods in the digital world, since it has been used since 2000. Advertisers use this service to advertise their products or services with the idea that their target audience actively searches and converts in potential clients.

In the real estate sector it was a change when it comes to generating clients , since more than 70% of users who search for flats online do so through the Google or Bing search engine, which indicates a very high volume of users and clients potentials.

Many advertisers use it to advertise their promotions and depending on the area where they are advertised there is great competition. Despite the great competition that exists, at the time of generating a contact there is a high percentage that the lead is of high quality and easy to become a possible sale.

Advertising on Social Networks (RRSS): Facebook, Twitter, Instagram, Youtube and Linkedin

Social networks have been growing exponentially for many years at the user level and we are not going to discover them, although what is significant is the great growth that is taking place at the level of advertising in them.

Each of these networks has its own casuistry, which forces advertisers to adapt to achieve the objective of generating quality contacts / clients among so much advertising that appears in them.

Facebook: The King of Segmentation

Advertising on Facebook is not a guarantee of success due to the large number of advertisers there are, but it is the most appropriate for the volume of users they have and the amount of impacts that can be generated, and thanks to the ease of the segmentation allows a more optimal results.

When advertising on this social network, a series of points must be very clear for it to be successful:

  • Be clear about the objective of the action
  • Segment to reach your target audience
  • Use the image as a claim
  • Use copywriters who help capture the public’s attention

In the real estate sector, it is one of the most important tools when it comes to generating customers online, apart from segmenting by interests, age, etc. It allows you to more easily know and spread advertisements with different milestones or characteristics of the promotions.

Twitter: Brevity as a “Handicap”

Advertising on Twitter is growing little by little due to the handicap of the brevity in its ads, although thanks to the change from 140 to 280 characters, it has meant an advance at the level of ads, since there is more space to generate the ads.

Due to the short space available to write, it is recommended to use attractive messages with powerful messages, which ensures that the user’s attention is captured.

Linkedin: Exclusive advertising

Advertising in this medium is mainly intended for the workplace, but due to the boom in advertising in all RRSS you can see advertising from other sectors on Linkedin, from schools, universities to real estate.

Advertising on Linkedin in the real estate sector is mainly focused on a more exclusive sector, although due to the options it offers at the segmentation level, there is a great possibility to segment between different profiles, categories and areas.

Instagram: Photography is differentiation

Advertising on this social network is growing at the level of the volume of users who use it. Advertising is mainly focused on images and photography, which allows it to have a greater impact on users.

It is important to note that using this advertising allows us to attack profiles that do not appear in the others, because this social network is very focused on other types of profiles, although it shares a profile with Facebook.

In the real estate sector, its use is growing like other profiles of other social networks since it is easy to impact many users who do not appear on Facebook.

Youtube: Video as a brand

This social network has a great reach because the vast majority of users who use it to watch videos on different topics, although what really helps is to generate a brand image.

In the real estate sector, it is mainly to improve the brand image and carry out branding , since users do not usually carry out direct searches for promotions on this social network.

Advertising on real estate portals

There are portals of different sectors that sell their spaces to place banners in their spaces, which allows to capture contacts with a high percentage of interest in this sector.

In the real estate sector, there are very important portals such as Tajarat properties and nova city islamabad  that sell their spaces to advertise different properties and guarantee a high percentage of generating quality contacts.


Leave a Reply

Your email address will not be published. Required fields are marked *