create real estate website

5 things you need to know when creating a real estate website

Nowadays, creating a website for real estate is an essential step for anyone working in this market. This is because most customers research the internet before visiting a property.

However, building a real estate website anyway is literally throwing money away. Here, the realtor needs to follow some important tips to transform the customer’s first visit to your website into a unique experience. There is no way, as many real estate companies are on the internet today, being different in this new work tool is essential.

There are several techniques in creating a real estate website that you cannot (should) give up. They make your website more attractive than others. Want to know more about the subject? So, check out, below, 5 items you need to know when creating a website for real estate.

1) Design is the first impression

The first impression is what remains, right? So, make a great initial impression, take care of your website design. More than having an apparently beautiful page, this includes keeping quality images of the properties in evidence, complete and objective descriptions. The customer needs to find, quickly and clearly, what he wants to know.

You must also have a page that is readable on mobile devices. vile Imo customers are able to offer a mobile version of their real estate websites . This is critical. Remember that the smartphone is, nowadays, the main means of accessing the internet.

2) Usability also matters when creating a real estate website

Your website also needs to be intuitive. Functions need to be laid out logically so that the customer does not feel lost when browsing. The letters must also be of good size to be read without problems and the main elements must be highlighted.

These solutions are beneficial to your prospect and to you. Good usability helps your page to gain positions in search engine results like Google.

3) Fast loading retains users

You also need to be concerned about the speed at which your website loads property information and images. If the information takes a long time to open, the customer may get impatient, look for another site, and end up on the competition’s page.

Ideally, pages take no more than three seconds to load the information. Make sure yours is within this parameter. Try to make the photos smaller, using some tool that compresses images without affecting the quality, so that they load quickly.

4) Having forms is strategic

The use of some forms is of strategic importance. Hence, they cannot be missing from your website. A “contact us”, for example, facilitates your communication with the page visitor.

Therefore, it is good to include a form like this on the page of each property, to find out which unit the client has doubts about. In the form, insert the fields name, email, telephone, contact preference (mobile, email or landline) and best time to return, in addition to the observation field to describe the doubt.

5) Evidence contacts information

Keeping in touch with the customer from the first access to your website is essential. And the more options you have available to achieve that goal, the better. “Talk to us” is an option. However, you can also offer online service alternatives, such as a chat system.

That way, you can clear up any doubts right away, right there on the website. This tool also brings credibility and shows the level of availability of your team for service.

Want to create a real estate website with all these items without spending too much on a programmer? The vile Imo is your solution. With several ready-made templates, you only need to enter your real estate information and the data and photos of the properties advertised. Enjoy the features of our tool and good sales!


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